How long does your makeup last?

One of the questions I get asked is how long should a person should keep a product or what is the shelf life of a certain product. I figured it'd be best to answer these questions on here. The best thing to do is to keep your products in a dry, cool area, away from the heat. Remember, the heat can also change the consistency of products, like foundation and concealers.


Foundation anywhere from 12-18 months

Mascara 3-6 months

Concealer 12-18 months

Powder 18-24 months (make sure you either clean your sponge or change it out)

Blush 18-24 months ( I think you can stretch this out as long as you take care of the product and it's not cracked or doesn't smell)

Cream blush 12-18 months (again, you can stretch this out as long as it doesn't smell)

Eyeshadow 18-24 months

Eyeliner 18 months *

Liquid liner 6-12 months *

Lipstick 2-3 years

Lipliner 2-3 years


*For any eyeliner or liquid liners, if you've had an eye infection, it's best to throw it out. Also, be weary of sharing pencils with others as you will be sharing bacteria. To make sure you sanitize properly, dip the pencil in alcohol and sharpen them if you are using amongst others.





A general rule of thumb for most products, if it starts to smell, it's time to throw it out!